FIND THE LIGHT
graphic design, marketing , and good ideas from northern michigan
Wildflour, Cadillac
Rooted in French pastries and Italian cuisine, Wildflour is infusing Cadillac with flavors from around the world.
Greensky Bluegrass
They’ve been lighting up stages for two decades, and this band isn’t stopping anytime soon.
Zoromski Homestead Farm
Join them for pizza night every Thursday in the summer… But that’s not all this family farm has to offer.
I’ve been doing this since 2010. Charmellow is a one-person design and brand strategy studio, and I’ve worked with everyone from international brands (Mercedes-Benz Financial Services, Gilbarco, Lead Star, Greensky Bluegrass) to small-town nonprofits (Cadillac’s Craft Beer Festival, Gopherwood Concerts) to make their stories look and feel like theirs.
I started the business at a turning point in my life, when things weren’t going to plan. I built something from the ground up. Along the way, I figured out that good design isn’t really about how things look. It’s about finding the light in a brand, the thing that makes it worth paying attention to.
The name started as a campy pun. I love the outdoors, and I love the kind of warmth you get sitting around a fire with people. Turns out that’s pretty much how I work. We dig into what matters, talk it through, and make something real. The work is the light between us, proof we did the hard part.
So if you hire me, you get someone who cares, who’ll ask the annoying questions, and who won’t quit until we find the light in your brand, your story, and your vision.
*human made goods